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For over 20 years TUUCI has been creating the most innovative, unique, and stylish shade platforms in the industry. Every single parasol, lounge, and cabana we create has been meticulously engineered to perform without question, in any environment.
BRAND IDENTITY
PROJECT OBJECTIVE
TUUCI is a world-class outdoor parasol manufacturer known as a leader in shade engineering. Their sales team works closely with their client and promote mostly through advertisement and industry trade shows. The project is to create a visual identity and sales kit with pieces that resemble TUUCI’s technology and shade architecture innovation.
ONLINE CATALOG
The online interactive catalogs' main focus is to communicate their products' technical benefits and advancements in shade architecture in a simple form. The selection of visuals conveys TUUCI parasols, cabanas, and lounges' unique design structure and its performance as a high-end luxury product. The visuals also portray the product's durability, 100% replaceable parts, and a design sense that provides the ultimate shade experience.
MARKETING
SCHEME
The goal is to create sales and marketing packages that showcase their shade architecture innovation with durability and function in the most extreme environments on Earth. Their audience is businesses that use their products for commercial use such as Architecture Firms, Outdoor Design Firms, High-End Patio Furniture Stores, Restaurants, and Resorts. Our strategy is to deliver and communicate their message as leaders in shade engineering by describing the product's performance and unique materials through marketing pieces such as a printed product catalog, online interactive catalog, teaser brochures, advertisements, and signage.
